# SabSay > Word of mouth, rewarded. SabSay connects businesses with creators. Creators make content about businesses with their own code, and businesses reward them for every customer that content brings in. Dubai built, launching in the UAE first. ## What SabSay is - A pay-on-results marketplace for businesses and creators. - Creators make Instagram Reels, TikToks and posts about a business, with their own SabSay code. - A viewer sees the content, gets a voucher and shows it at the till. - The business only pays when a customer has paid them. There are no upfront rate cards. - Follower counts don't matter: creators are rewarded for customers, not reach. - Businesses include salons, clinics, restaurants and cafés, gyms, hotels, car care and more. ## Early access - 5 early-access business spots and 25 early-access creator spots. - Early-access members get 5 invites each; people they invite get invite-only access before everyone else. - Once early access is full, new spots open every day through a mystery box on the waitlist. - Sign up: https://sabsay.app/ ## Company - SabSay is operated by Narmis One, Dubai, United Arab Emirates. - Founder: Anand Pajpani (https://www.linkedin.com/in/apajpani)